Fashion Writings: Denim - Fashion Frontier!
- terryvick
- 3 days ago
- 1 min read
This particular nonfiction book,..denim. - Fashion Frontier by Emma McClendon is,.outside of my couple of Ralph Lauren books one of my favorites, ven if she gets things wrong about the old denim US Navy uniforms,.Lol
its a wonderful and entertaining read that shows #denim is more than just basic workwear.
"Denim: Fashion's Frontier" is an acclaimed fashion history book written by fashion historian and curator Emma McClendon. Published by Yale University Press, the book was released to accompany a groundbreaking exhibition of the same name at The Museum at the Fashion Institute of Technology (FIT)
The book explores the 160-year evolution of denim from durable, 19th-century American workwear into a staple of high-end couture and casual everyday clothing.
A few key aspects are
Dismantling Myths: McClendon deconstructs commercial "origin myths" created by corporate giants like Levi Strauss & Co.
Global Influence: It tracks how European and British weavers produced similar sturdy indigo-dyed twills long before American manufacturers capitalized on the fabric.
Cultural Shifts: The text details how television, cinema, and advertising morphed denim from a blue-collar uniform into a global symbol of rebellion, sex appeal, and youth culture.
among other things,.its a fun book and a great read.
Heres my video reactions -
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